Pricing a wholesale deal so it actually moves
When a deal will not move, the list is usually not the problem. The number is.
Work backwards from the buyer
Your buyer has a margin he/she needs and a rehab budget that is mostly not negotiable. Price from what that leaves, not from what you would like to make.
A spread that only works if the buyer accepts a thin margin is not a deal; it is a deal you will still be holding when the inspection period ends.
Be honest about condition
Understating rehab does not get the house sold, it gets it un-sold slowly. A buyer who walks in and finds twice the work quoted will not look at your next one.
Naming the scope up front is also the fastest filter you have. Buyers self-select in one message instead of after three.
What to do when it sits
Ask the buyers who passed what number would have worked. Most will tell you, and several answers converging is your actual market price.
Then decide deliberately: reprice, renegotiate with the seller, or let it go. Waiting is a decision too, and it is usually the worst one.
Questions people ask
What ARV should I use?
Recent sales of genuinely comparable finished houses nearby. Not listings, not a portfolio sale between investors, and not the optimistic end of a range you found online.
How much spread do I need?
Enough that the buyer's margin survives a rehab overrun. There is no universal figure, and one quoted as universal is somebody else's market.
Should I put the price in the first message?
Yes, with the ARV and the rehab scope. A buyer who has to ask for the numbers usually just does not ask.
Keep reading
See the buyers around your deal
Type any US address and the investors who already own property nearby come back on the spot, with the deeds behind each one. No account needed to look.